Tomorrow I shall be sitting in the press room at the Eurobike trade show in Germany banging out a bunch of words for Bike Boom. Kickstarter backers will see the fruits of this labour soon – I’ll chuck over early drafts of a chapter or three in a week or so.
Copenhagen is mentioned multiple times in the book, and, of course, the person most responsible for bringing this city’s cycle-friendliness to the notice of the world is Mikael Colville-Andersen, founder of the Cycle Chic and Copenhagenize blogs. He has just paid his first visit to the 25-year-old Eurobike show, and I sat down with him to record a podcast (this will be aired on the-spokesmen.com on Sunday).
Mikael was at the show to give a talk, one of three experts shipped in by Shimano. The seminar was attended by nearly 60 CEOs and product managers. If they thought they could kick back and relax, they were wrong. Mikael told them that the bikes they are currently making are not what the mainstream market wants. Instead of focussing on sporty bikes they should be making sit-up-and-beg machines. This was what millennials want, said Mikael, and he pointed to the success of bike-share schemes around the world.