Alex Bowden November 26 2016
The AA’s Edmund King says there is an ‘epidemic’ of mobile phone use at the wheel
Cycling UKhas expressed its support for the AA Charitable Trust’s #NeverTextDrive campaign and expressed its hope that mobile phone use at the wheel will become as taboo as drink-driving. The AA recently launched its campaign with an 11-minute film telling the story of a talented couple determined to break into music industry who have their lives altered by one poor decision.
In an AA Populus poll of 23,141 drivers, 20 per cent claimed to see other drivers on hand-held mobiles on every journey they make. Another 22 per cent said that they see this on most journeys and 56 per cent on some journeys.
Latest Government figures show a 35 per cent increase in fatalities on built-up roads and Edmund King OBE, AA Charitable Trust director, said: “The hike in fatalities on built-up roads by more than a third is staggering and may be due to driver inattention from excessive use of mobile phones at the wheel.”
The yearlong #NeverTextDrive campaign has begun with the launch of the film above, entitled Cadence.