The Ranty Highwayman)
Words Of Encouragement
Saturday, November 12, 2016
“ENCOURAGE”; WHAT DOES THAT WORD MEAN TO YOU? IT COULD MEAN A LOT OF THINGS AND SO IN THIS WEEK’S POST, I HAVE HAD A LITTLE THINK ABOUT HOW IT IS USED IN AN ACTIVE TRANSPORT CONTEXT.
Google the word and you get plenty of definitions;
give support, confidence, or hope to (someone)
persuade (someone) to do or continue to do something by giving support and advice
stimulate the development of (an activity, state, or belief)
to make someone more likely to do something, or to make something more likely to happen
to talk or behave in a way that gives someone confidence to do something
The word comes up all the time in transport talk, whether it’s to encourage people to cycle to work, to encourage children to walk to school, to encourage the update of electric vehicles, or free parking to encourage people to use their local shops.
We often bribe people to change their behaviour, whether it’s a free bacon roll to encourage people to cycle to work on one day a year, give them a discount on the purchase of an electric vehicle, or give a schoolchild a badge for walking once a week. We sometimes give one to one training to change people’s behaviour such as cycle training or we give one to one support such as personal travel planning. We also use advertising to ask people to “share the road”, not to drink and drive or wear reflective clothes when walking at night.