Wednesday, June 7th 2017 at 9:48AM BST
The University of Brighton is seeking a PhD candidate for a project on the “datafication of cycling”.
This aims to “bring together scholarship in mobilities, intelligent transport and big data to explore the potential of industry-collected cycling data in informing policies and planning for more sustainable transport and mobilities.”
The project would suit someone with a background in computer science or digital media, and is being led by e-bike expert Dr Frauke Behrendt.
“Data is becoming ever more important for the cycling industry as well as for transport planning and policy,” said Behrendt. She added: “Due to the increasing popularity of cycling apps, smart accessories and cycle delivery services, the amount of cycling data collected by apps and devices is growing, and use of this industry-collected data around transport policy and planning is emerging, both by private transport consultants and by the public sector.”
The study will be of “key importance to develop a big data perspective on cycling alongside the typical focus on motorised modes of transport, to really understand mobility patterns and bottlenecks, actual door-to-door tracks, citizens’ behaviour, routes in places where cars cannot go, to model how a city could move without car traffic.”