Cycle industry News)
The Surprising Promise of Bicycling Study in America study, conducted by Jay Wallasper and Pedal Love‘s Melissa Balmer, has delivered a rosy outlook for the U.S. market’s future, concluding that there is strong promise of new cyclists (and thus customers) filtering through in the near future.
Available to the public in full from this Thursday, the Bosch-backed study’s focus is primarily on advocacy, but there are a string of themes within that will be of deep interest to the bicycle industry, including data on untapped demographic potential, growth of bike share and infrastructure, the deepening influence of grass roots advocacy and plenty more.
Electric bikes are among those segments given an honorary mention, with the segment now the fastest growing in the U.S. market. Bosch indicate within the study that sales in metropolitian areas that have embraced cycle culture are on a sharp upwards trajectory, particularly on the West Coast.
Looking at the untapped potential and indeed recent mood shift in the States on the subject of pedal-assist, it has been revealed that around 1 in 100 bikes sold is electrified, lagging far behind European territories, some of which are nearing half of all sales.