2 November 2017
Dockless bike share company ofo is expanding into Islington and the City of London today.
An initial 100 bikes will be released onto the streets of Islington today, followed by a further 100 by the end of the week. Bikes will be allowed to organically migrate into the City of London as customers hire them.
The bike-sharing scheme is the first of its kind in Islington, and ofo’s presence in neighbouring Hackney provides choice for riders in both boroughs.
To access a bike, riders can download the ofo app and unlock their nearest bike via Bluetooth connection. Once their ride is complete, users can close the lock to complete their ride and make it available for the next person to use. The yellow bikes are hired through a smartphone app for 50p for 30 minutes, with no deposit required, and can be picked up and dropped off anywhere that bike parking is allowed.
ofo also employs geofencing technology to ensure that riders use the bikes within the designated ‘home zone’, where journeys should begin and end. From launch day, ofo will have a team of ‘marshals’ available seven days a week to answer any questions from users and ensure the service runs smoothly and that bikes are being parked responsibly.
ofo first launched in the UK in April this year in Cambridge, and has since rolled out to Oxford, Norwich and Hackney.