by Guest Author
Friday, November 17th 2017 at 8:04AM GMT
(Lyle Metcalfe – Managing director of Volt Bikes)
The e-bike market initially grew very slowly as a direct result of limited technology and clunky, poor-looking designs.
A typical e-bike would weigh in excess of 30kg, assist you maybe ten miles (if you were lucky), and would, more often than not, be unreliable with very sketchy warranty support – all these things made bike dealers and consumers run a mile. Move forward ten years and a global consumer demand for battery technology to improve – mostly driven by the mobile phone market – has now made it possible for e-bikes to achieve 60 to 100 miles on a single charge. Consumers demanded e-bikes which perform better, look better and are genuinely life-enhancing. It has always been our goal at VOLT to be the first to invest into the latest technology and to produce e-bikes that people would want to be seen on. We are a very technology-savvy society now, and with social media giving the consumer complete visibility, if you don’t make a great product, you simply get left behind.
E-bikes are here to stay: that has become increasingly apparent in the last three years. For small businesses to achieve in this sector it is important to embrace the technology and take time to understand why consumers and businesses are choosing these over conventional cycles.