By LCC Membership on at 10:52am 22 December 2017
In Spring 2018 there will be a new docked bike scheme coming to Uxbridge, West London: Brunel Bikes. Brunel University London won a Santander sponsored crowdfunding competition to win £100k of funds to install a new scheme.
The scheme itself (see map below) isn’t just for the University – it also includes docking station on the high street and Hillingdon Hospital. It was this community focus that helped Brunel make the final shortlist out of 23 applicants. This meant that Brunel would be fighting Birmingham, Swansea, Surrey and Portsmouth Universities to win a scheme. Our task was raising £48k. In a month. This figure is the equivalent of the first years running cost – many schemes fail in the first couple of years due to a lack of marketing or an unstable financial model. Running a crowdfunding campaign is an intense experience – you’re convincing people to invest in an idea and in this case an idea that bikes can change a community. The businesses that sponsored the campaign definitely bought into this idea and saw the potential benefits for their staff. Luckily we also had good old fashioned rivalry to fall back on. The competition ended at 10pm on Friday 8 December and up until 9.45pm Birmingham were ahead of us. But in the last 15mins there was a sudden surge and Brunel managed to come in 2nd place going beyond the £75K stretch target. This will allow the scheme to start securely and grow quickly!