Cycling Embassy of Great Britain)
Simon MacMichael May 1 2018
US-based firearms manufacturer Vista Outdoor has said it plans to dispose of sports brands including Bell, Giro and Blackburn following what it describes as a “comprehensive strategic review” of the business.
The company, which is listed on the New York Stock Exchange, says that the review was initiated last November, but its ownership of the cycling-related brands came under particular scrutiny in February following the mass shooting at the Marjory Stoneman Douglas High School in Parkland, Florida that left 14 students and three members of staff dead.
In the wake of that tragedy, there were calls for consumers to boycott brands owned by the Farmington, Utah-based business, which derives the majority of its $2 billion-plus annual turnover from sales of weapons, ammunition and related accessories, due to its support of the National Rifle Association (NRA).
In March, the Mellow Johnny’s bike shop in Austin, Texas co-owned by Lance Armstrong announced that it would no longer be selling products produced by brands belonging to Vista Outdoor, a decision also taken by several national sporting goods retailers, due to the company’s relationship with the NRA.