Make Life Shine – Yes, You Volvo
31 MARCH 2015
Volvo’s new attack on pedestrians and cyclists is insulting to every traffic user. They have developed what they call “Life Paint” and expect pedestrians and cyclists to spray it on. The problem is that Volvo – and other automobile manufacturers – are the problem. They make products that kill 1.2 million people a year around the world. 35,000 alone in both the European Union and the USA alone. Not to mention the millions injured by cars or the many millions killed slowly by emissions. They continue to pass the buck, to set up smoke screens to make us focus elsewhere and forget the true problem. Look at every tactic the tobacco industry has used over the past 20 years and you see it mirrored in Big Auto. Volvo claims to lead the way in safety, but their Life Paint cannot hide their true colours.
Quite simply, we’ve started a petition. Enough of this Ignoring the Bull in the China Shop.
Instead of targeting the vulnerable traffic users and continuing the victim blaming, we insist that Volvo offers free Life Paint to every Volvo owner on the planet so that cars can be illuminated better in cities and rural settings. Get the spray can at the local dealer or get it shipped for free. Spray that car immediately.