Radio station LBC, which was formally the capital-only station London Broadcasting Company, has courted controversy on Facebook by posting a cycle safety video to its Facebook page.
A video detailing the ‘Dutch Reach’ technique of opening a car door with your left hand if you’re in a right-hand-drive car, or right hand if you’re not was posted on the station’s Facebook page this week.
The Dutch Reach helps drivers to remember to look behind them, into their blind spot, before opening the door.
The hope is that more widespread knowledge of this technique, and an awareness of the dangers of blindly opening a car door will help save lives and livelihoods.
Though the advice appears to have been met with some resistance.
While that may sound strange given the cycle-friendly surroundings we find ourselves in here on road.cc, LBC was traditionally the station-of-choice for London’s black cab taxi drivers.
LBC has since broadened its reach, employing radio hosts from a variety of backgrounds and with political leanings that sway across the spectrum, including former UKIP leader Nigel Farage and the controversial Katie Hopkins.
That range in ideologies has lead to a diverse listenership. As such, topics like cycling in London appear to garner significant discussion on social media.