As Easy As Riding A Bike)
While there are plenty of honourable exceptions, I think it is fair to say that presenters, journalists and broadcasters in the UK do not do a particularly good job when it comes to covering cycling as a mode of transport.
Some of this might well be down to outright malice, but a large proportion of poor journalism and broadcasting is simply down to laziness and an unwillingness, or inability, to address these issues from someone else’s perspective, or even to think slightly differently.
With that in mind I’ve drawn up a fairly simple list of rules and advice for covering cycling in a sensible, constructive and fair way. There may be others – let me know in the comments – but I think if journalists, broadcasters and presenters are following these rules it’s more than likely they will be doing a good job.
1) Do not use them/they language
By this I mean referring to people who are using a mode of transport as ‘them’ or ‘they’, and everyone else as ‘us’. One example (and this from a BBC radio journalist) –