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Cycling UK and Halfords partner for cycling advocacy
Monday, April 24th 2017 at 7:39AM BST
Retailer Halfords and cycling advocacy group Cycling UK have announced plans to help increase participation in active travel, as well as encouraging new cyclists, families and children to ride bikes and experience the benefits that cycling can bring.
Cycling UK has a number of active grassroots projects and national campaigns in place to help encourage and inspire more people to try cycling, including hosting over 13,000 events and driving major cycling programmes including the Big Bike Revival and Bike Week.
Chief executive at Cycling UK Paul Tuohy said: “This great new partnership with Halfords will really help Cycling UK to get more people cycling more often. With over 460 Halfords stores adding their support to that of our 67,000 members, we will help to get more Brits moving more often.”
“With the Government’s recent announcement of over one billion pounds of investment in walking and cycling showing real intent, Cycling UK and Halfords are proud to champion a similarly ambitious and achievable target to get over five and a half million people cycling more.”
Halfords Group cycling director Simon Irons added: “For Halfords, partnering with Cycling UK seemed like a natural fit given we share many of the same aspirations. We’re really excited to work with Cycling UK to encourage people to cycle, at all levels and across all ages. We’re proud to make a commitment to giving participation in cycling across the UK a real boost.”
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Cycling UK’s president Jon Snow said of the new partnership: “Whether you are scooting out on a balance bike for that first sense of freedom, rekindling that love of cycling with your own family, seeking great off-road routes, or you’re returning to the saddle later in life, it’s our partnership that will help to give Britain that friendly lift back into cycling.”
The partnership will see a programme of activities across spring and summer, to get bikes checked over, fixed up and back in use, through thousands of free-to-attend events, as well as supporting cycling all year round.