Reading Borough Council is hoping to encourage people to ditch their cars for all or some of their journeys via a new scheme that will offer rewards for cycling. BikeSmart Reading will see participants earn free entry to a monthly prize draw for every cycle journey they make of one mile or more.
As every journey gives the rider another entry into the prize draw, the more frequently a person cycles, the greater the odds of winning. Everyone using the app also earns BetterPoints as they go along, which can either be spent on vouchers for a number of high street stores or donated to charity.
Additional points can be earned by attending free sessions focused on basic cycling skills, how to cycle on the road or bike maintenance.
Councillor Tony Page, Reading’s lead member for strategic environment, planning and transport, said: “BikeSmart Reading is an excellent initiative for encouraging people to get out of their cars and onto their bikes.
“The scheme offers some great incentives for cycling plus there is the added bonus of avoiding driving on busy town centre roads and finding parking.”
Participants will be entered for a monthly prize of 25,000 BetterPoints, while every journey made before May 31 will be an entry into a draw for a new Decathlon road bike worth £250 or a Decathlon gift card to the same value if the bike is not needed.
Funding for the scheme comes via Empower EU, a project aiming to increase cycling to help reduce traffic and air pollution in European towns and cities.
Empower EU is funded by the European Commission’s Horizon2020 programme.