By Graham Readfearn • Thursday, June 1, 2017 – 23:14
To understand why President Donald Trump pulled the United States out of the global Paris climate agreement, we might start by looking at the sources he relied on to justify his decision.
But we’re not going to start there, but we will end there.
Instead, let’s go back to the early 1990s. The tobacco industry was facing multiple bans on advertising its products in countries around the world.
So the tobacco industry took ownership of a study that reviewed a bunch of other studies about the claimed impacts of tobacco advertising on actual tobacco consumption.
In short, the study, handed to Phillip Morris International, concluded there was no real link between tobacco advertising and smoking levels. Studies that had found a link were probably flawed, the report claimed.
The reports, the letters, and the memos back and forth, are all buried away in the Tobacco Industry Documents Archive at the University of California – San Francisco.
Clearly, the report would help the tobacco industry to argue there was no need to regulate the advertising of its products, because that advertising didn’t make a difference to smoking levels one way or the other.