Tuesday, November 28th 2017 at 8:04AM GMT
In our latest series, we’re getting to grips with the brands that you deal with every day. The ‘Five minutes with’ series will present a company with five short, sharp and to-the-point questions about who they are and what they do. This week we’re joined by Haroon Khan, UK lead at oBike.
Can you tell us the history of the company?
oBike was created in Singapore out of a passion to create an alternative and viable mode of transportation to solve the traffic woes in the city. A group of entrepreneurs put their heads together and came up with this idea of a carbon emission-free solution for a sustainable transportation that was different from the current public bike-sharing schemes. In order to be innovative, the founders knew they had to create something smarter and hassle-free, and so the oBike dock-less bicycle-sharing platform was born. oBike has been growing really rapidly, since its creation in January 2017 in Singapore the company now operates across in over 35 cities across 15 countries.
What are you ultimately trying to achieve?
To increase the uptake of cycling in cities and towns around the world whilst also reducing the amount of single owned bikes on the streets. We want to provide an alternative mode of transport that is greener, more flexible for the user, which reduces single ownership, and creates social equity. We want to work with governments towards more car-lite cities and towns, help stimulate cycling as a mode of transport with our services, and help build better cycling ways based on the sharing of our aggregated data.
What gives you an edge over other brands in the industry?
As the London councils and cities in the UK are being introduced to the concept of dock-less bike sharing it is important that all companies operating in this sphere work towards a positive image of the business model together. oBike has learn its lessons from its initial launch in London and is fully committed to cooperate and liaise with the authorities to ensure it sets an example for the dock-less bike sharing market.