BrewDog Chain Gang will see BrewDog’s UK and international bars become “cycling clubhouses”
Carlton ReidApr 26, 2018
“There has always been a natural crossover between craft beer fans and cycling fans,” claims BrewDog co-founder James Watt as the beer brand launched the BrewDog Chain Gang social cycling club.
“Our fans who are avid cyclists have been using BrewDog bars as unofficial Clubhouses for years,” he added. “With BrewDog Chain Gang, we wanted to turn it up a gear by helping our community unite their two passions.”
BrewDog has a global network of 50 bars, from Southampton to Stockholm, and from Brighton to Barcelona.
Members of the BrewDog Chain Gangs can start their rides with a no-alcohol Nanny State and end them with a Punk IPA, suggests Watt. There are already chapters live across the UK, Europe and Canada.