With HOY Bicycles latest range of children’s bikes launched today, the findings are published after Sir Chris Hoy led a British Cycling HSBC Go-Ride session at Herne Hill Velodrome with the retailer last Friday to highlight the benefits of cycling to kids.
Evans Cycles, which has partnered with Hoy to develop his children’s bike range, has supported Go Ride since 2015, including donating 1,500 bikes to the initiative – many from the HOY brand.
The retailer’s head of marketing, Claire Neillands, commented: “We are proud to be a partner of British Cycling’s HSBC Go-Ride programme, it’s a fantastic and important programme that is making cycling more accessible for children.
“With child obesity on the rise and more kids becoming hooked to screens, getting kids outside and riding has never been more relevant.
“We have worked closely with Sir Chris to develop a fantastic range of lightweight bikes for children to make riding easier. These are currently being used by British Cycling Go-Ride coaches round the country,” she added.
Six-time Olympic champion Hoy said: “It’s great to be here with St Francis Primary School. I started out racing BMX at just seven years old and never looked back, I feel so lucky to be able to be pass on my skills and hope that British Cycling’s UK HSBC Go-Ride programme can help inspire young people across the country to take to the saddle.
“It’s great to see that the range of HOY bikes that I developed alongside Evans Cycles are being used by HSBC UK Go-Ride coaches across the country,” he continued.
“Riding on a heavy bike as a child can be really tough. HOY bikes have been designed to be both lightweight, comfortable and made with child-friendly components, making the experience of riding a bike as easy as possible for a child.”
This morning, another well-known Scottish cyclist, world-record holder Mark Beaumont, launched the 2018 Sustrans Big Pedal, which likewise aims to get children cycling.
The adventurer – who last year rode around the world in less than 80 days for a new Guinness World Record – was at Torkington Primary School in Stockport, Cheshire today to launch this year’s Sustrans Big Pedal.
He was joined by more than 240 pupils on bikes and scooters, called for air quality near schools to be improved after a separate YouGov survey, conducted on behalf of Sustrans, found that more than two-fifths (43 per cent) of the 1,000 children aged 6-15 polled were concerned about levels of pollution near their schools.
New surveys highlight benefits of getting kids cycling
road.cc) New surveys highlight benefits of getting kids cycling With HOY Bicycles latest range of children’s bikes launched today, the findings are published after Sir Chris Hoy led a British Cycling HSBC Go-Ride session at Herne Hill Velodrome with the retailer last Friday to highlight the benefits of cycling to kids. Evans Cycles, which has… [Read More]