‘I think therefore I cycle’: 50 years of Dutch anti-car posters – in pictures | The Guardian

Tue 25 Jun 2019 10.38 BST We rounded up half a century of protest posters and stickers from campaigns which helped Amsterdam become the ‘cycle capital of the world’ Bike City Amsterdam by Fred Feddes and Marjolein de Lange is published by Bas Lubberhuizen Main image: A 1973 poster refers to the bicycle as ‘public […]

Tue 25 Jun 2019 10.38 BST

We rounded up half a century of protest posters and stickers from campaigns which helped Amsterdam become the ‘cycle capital of the world’

Bike City Amsterdam by Fred Feddes and Marjolein de Lange is published by Bas Lubberhuizen

Main image: A 1973 poster refers to the bicycle as ‘public food’ for cars.

  • 1970

    A poster calls for Leidsestraat, one of Amsterdam’s two main shopping streets, to be closed to cars and for free public transport

    Photograph: International Institute of Social History (IISG)/MLAdvies

  • 1973

    A poster by Charles Boost. The text reads: ‘Hunting small game all year round. Stop killing children’

    Photograph: IISG/MLAdvi

  • 1973

    ‘The bike. Public food.’ In Dutch, the phrase for public transport is openbaar vervoer

    Photograph: IISG/MLAdvies

  • 1974

    ‘Kick that car out of the city!’

    Photograph: IISG/MLAdvies

  • 1976

    This poster for a pro-cycle demonstration features one of the first images of the Amsterdam Fietst (Amsterdam Rides Bikes) symbol. It incorporates the three crosses that make up the symbol of Amsterdam

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

  • 1976

    The Amsterdam Fietst symbol soon evolved into a cycling girl, known as Liesje, seen here on stickers

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/Courtesy: MLAdvies

  • 1980

    ‘I think, therefore I cycle’

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

  • 1980s

    These stickers feature a play on words between a uw, an exclamation of pain in Dutch, and auto, the word for car

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

  • 1980s

    A poster against illegal parking in bike lanes, designed by Dienst Parkeer. The text reads: ‘Nice lane, dirty trick’

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

  • 1985

    A poster reading: ‘What about me? Stop murdering children’

    Photograph: Stop de Kindermoord/MLAdvies

  • 1993

    ‘Large clearance! 12 in the place of one.’ This poster, designed by Theo van den Boogaard, highlights the space efficiency of bicycles compared with cars

    Photograph: Fietsersbond/MLAdvies

  • 1998

    ‘Wanted: 4,000 bike parking places’. A demand for extra cycle parking at railway stations. Design by Len Munnik

    Photograph: Len Munnik/Fietsersbond/MLAdvies

  • 2005

    ‘Don’t give bike thieves a chance.’ A poster produced by the city of Amsterdam

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

  • 2011

    A poster by Jacob Ketting created as part of the long campaign to once again allow cycling through the Rijksmuseum passage. The lane re-opened for pedestrians and cyclists in 2013 and is one of the busiest (and prettiest) bike routes in the city

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

  • 2012

    ‘The fair/honest moped’

    Photograph: Archive Fietsersbond Amsterdam/Amsterdam City Archives/MLAdvies

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