UK folding bike maker Brompton to launch subscription service | The Guardian


Customers can hire bikes on monthly or annual basis after bike demand rises during pandemic

Julia KolleweWed 12 Aug 2020



The UK folding bike maker Brompton is to launch a subscription service next month, letting customers hire bikes on a monthly or annual basis, as demand for bikes has surged during the Covid-19 pandemic.

Cycling levels have risen by up to 300% on some days, according to Department for Transport data, as people try to avoid public transport.

To hire a Brompton M3L bike, subscribers will pay £30 a month – about £1 a day – if they sign up to a 12-month contract; or £42 a month for a rolling monthly contract, if they only want to cycle during the summer months, for example. Insurance, repairs and twice-yearly servicing are included. The bikes typically cost £1,000 or more to buy.

Brompton already has a bike hire arm that allows people to hire a bike for a day for £6.50. If they pay a £25 annual fee, the daily price falls to £3.50.

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