Swapfiets lands in UK with monthly bike subscription service – Cycle Industry News

Swapfiets, an Amsterdam-based pioneer of the bike subscription model, has now landed in the UK with a service accessible from only £12.90 per month.
Building on a trend of hire businesses launching into the market, Swapfiets hopes to tap into a customer base that either prefers to hire, or struggles to own a bike due to space constraints. It is a trend that is particularly notable in the younger generations who have become accustomed to subscriptions rather than ownership.