Author name: Steven Edwards

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France bans Dutch bike TV ad for creating ‘climate of fear’ about cars | The Guardian


Daniel Boffey Wed 1 Jul 2020 10.41 BST


A TV commercial for a Dutch-made bicycle has been banned by France’s advertising watchdog for creating a “climate of fear” about cars.
Despite being aired on Dutch and German television, the Autorité de régulation professionnelle de la publicité (ARPP) said the ad for the VanMoof bike unfairly discredited the automobile industry.

News from Elsewhere

The Bicycle Association urges the government to subsidise e-bikes | electric bike reviews, buying advice and news – ebiketips


As the UK’s lockdown love affair with the bicycle begins to slow and people have been returning to their cars to commute, the Bicycle Association are urging the government to do more to make the public realise that e-bikes are an alternative. As the boom in bike sales during the lockdown had a limited effect on more expensive bikes – e-bikes included – the BA say that the government should consider subsidies in the form of discounts, including e-bikes in car scrappage schemes and slashing VAT on bike products. 

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