Designer Roland Stahel advised us on publicity material.
During the autumn, Anne and Lionel had experienced difficulties producing posters for the Dervla Murphy and the Music and Bicycles events. Therefore, the December news update advertised for a graphic designer. We had an offer from Roland Stahel who met with Jean to discuss requirements and then with Anne, Lionel and Lillian to explain his approach to design.
At the members meeting, Roland presented a short set of slides to illustrate the AIDA model (Attraction, Interest, Desire, Action) and the decomposition of interest into PPPP (profit, pride, peace and pleasure).
Discussion followed on what we want to achieve: primarily attracting more people and getting them to join LCC. Maybe they will go on a ride or come to an event, then volunteer to write letters, help at fairs etc.
Our Logo and our name
Roland pointed out that our current website is labelled with
and that nobody knows about Camden Cycling Campaign, whereas London Cycling Campaign is well known. We actually want people to join LCC so that they will become our members and join in our activities.
Roland had presented a variant of the LCC logo (below)
IMAGE now lost
We concluded that this logo illustrates was the essence of our situation. Regarding our name: we prefer Camden Cyclists when addressing potential members. We will retain Camden Cycling Campaign for the bank account and for interactions with Camden Council (at least for the time being). Our domain name is camdencyclists.org.uk and our newsletter is called Camden Cyclist, so we’re following that trend. We need further discussion to decide whether to formalise this change e.g. in the constitution and when writing to Camden Council.
Jean offered to produce a few rough sketches of logos combining the above logo and the name, with a suggestion for website e.g. with an added Welcome to Camden Cyclists. The top of this page shows roughly where we’ve got to.
Website
Roland suggested a simple front end. (He has made a prototype at). But it was agreed that we should work on improving the existing website – an additional one would not be beneficial. Jean had already altered the Homepage so that attractions appear at the top with stuff for activists at the bottom of the page. People agreed to pursue Jean with suggestions.
Newsletter: Helen is to give Roland a sample newsletter and he will transform it according to the AIDA principle. We also hope to use colour for website copies and extra copies for distribution at fairs. Possibly we will use an A5 folded format and let the newsletter replace our brochure.
Posters: We asked Roland to produce a template for a poster.
We thanked Roland for his enthusiasm and support.
Other Business
As it was almost 9 pm, we decided to reschedule the discussion of prioritisation of LCN+ work packages at a meeting at Jean’s house later in the week. (Arranged for 12th Feb at 10.30)
Bike Week. Involving local firms. Deferred to March meeting
Link 30 CRISP Report
The Report is weak in its proposals for Byng Place, not taking into account the need to accommodate extra cyclists. The subject had been argued at the review meeting where Rik Andrew advocated closing Byng Place. This option is listed, but rejected in the report.
We decided to write to Carlos (the consultant) with copies to Dave Stewart and others involved saying that we will reject the report unless the report recommends doing something about managing a reduction in traffic in Byng Place. Jean to do so.
Mayor’s Ride
Paul reported that the outgoing Mayor is too busy to do the ride we planned for him, but the new Mayor is keen to do it, possibly at the start of Bike Week.
Air Quality protest 2pm Tuesday Paul asked for our support at a protest outside German Gym. We agreed to support it and suggested he announce it on our yahoo list.
St Pancras way/Baynes Street
Paul pointed out the difficulties at the above junction due to the development of the cycling facilities. Jean to approach Karl about the promised diversion signage in Royal College Street
