Mark Sutton9 September, 2019
Kicking off last week’s Eurobike trade show came the Cycling Industry Leaders’ Breakfast, a meet of the trade’s CEOs and influentials and the meet struck a welcome tone with much of the discussion centred on horizon broadening.
The bicycle industry has come under much criticism for its focus on the sport segments in recent times and it appears that has been noted by execs who spent much of the CIL Breakfast mulling over what’s required to attract a wider customer base. The European Cyclists Federation, represented by Adam Bodor, Advocacy Director at ECF and vice chair of EU tourism council, opened with a presentation that caught the eye of many.
“Women, kids and the elderly are finding accessibility difficult. 67% of European population are either interested, or interested but concerned by the safety of cycling,” started Bodor.
Indeed it was a 60% majority who were said to be most able to be converted to cycling and that, said Bodor, could unlock as many as 343 million potential buyers in Europe as a result.
“E-bikes can make cycling easy, whether because of physical condition or otherwise,” said Bodor, hinting at where sales may come from. “If people have the choice to cycle freely sales could reach 30 million by 2030. This means making it a priority to develop our underwhelming cycling infrastructure situation.
At the present rate with existing conditions, Bodor said that the industry has not done so badly; but it could do better than the 22% cycling growth average across Europe between 2015 to 2017.
“The industry will never unlock new sales without safe infrastructure,” says ECF at Eurobike
Mark Sutton9 September, 2019 Kicking off last week’s Eurobike trade show came the Cycling Industry Leaders’ Breakfast, a meet of the trade’s CEOs and influentials and the meet struck a welcome tone with much of the discussion centred on horizon broadening. The bicycle industry has come under much criticism for its focus on the sport… [Read More]
