The collaborative bicycle trade campaign #BikeIsBest has raced out of the starting blocks, finding an industry highly receptive to a new and coordinated message to reach the masses. Here CI.N talks to Adam Tranter, Fusion Media CEO, the campaign’s organiser and Bicycle Mayor for Coventry about tapping in to a blue ocean of people receptive to cycling that are now perhaps giving serious consideration to both lifestyle and transport habit changes…
Everything you need to know about the #BikeIsBest national campaign – Cycle Industry News
Mark Sutton, 18 June, 2020
