- 77% of Brits support measures in their local area to encourage cycling and walking. Measures are supported by 6.5 people for every 1 against
- 80% of Brits who expressed a preference want the UK’s streets redesigned to protect pedestrians and cyclists from motorists; 51% agree they would cycle more if these changes were made
- But campaigners against the ‘green recovery’ have succeeded in forcing U-turns on initiatives to promote active travel
- Analysis by prominent environmental psychologist claims data demonstrates
- people tend to overestimate other people’s opposition to cycling measures
- #BikeIsBest spokesperson says “The small minority getting all revved up about their right to drive are having their voices heard through sheer volition. We need local leaders to be bold and secure a better future for the majority.”