What the Vision Zero Movement Can Learn from Car Commercials | by TransAlt | Vision Zero Cities Journal | Oct, 2020 | Medium
Car Ad Executive Turned Bike Advocate Tells All
For many years, I worked in the automotive sector of the advertising industry. Then, I started riding a bike with my kids to school and finally stopped drinking the car culture Kool-Aid.
But what I learned making and selling car ads has value. The Vision Zero movement could learn a lot from the marketing practices of the auto industry. As we seek to transform streets and drive traffic deaths down to zero, we can take cues from how cars are sold.