I’ve long held the suspicion that the use of ‘encouragement’ in relation to cycling is a classic example of a weasel word. It’s a word that sounds positive (after all, who could possibly object to cycling being encouraged?) – but that, when it comes to its use in practice, amounts to an abdication of responsibility. ‘Encouragement’ involves persuading people to do something, and… that’s about it. We want you to cycle, but we’re going to do very little to help you. In fact, we might even ‘encourage’ you to cycle while we are actively making things worse.