Car Ad Executive Turned Bike Advocate Tells All
For many years, I worked in the automotive sector of the advertising industry. Then, I started riding a bike with my kids to school and finally stopped drinking the car culture Kool-Aid.
But what I learned making and selling car ads has value. The Vision Zero movement could learn a lot from the marketing practices of the auto industry. As we seek to transform streets and drive traffic deaths down to zero, we can take cues from how cars are sold.
Archives for 2020
Extend London congestion charge zone to Clapham and Catford, TfL told | The Guardian
Sadiq Khan says government’s proposals to plug capital’s Covid-ravaged finances are ‘not right’
Gwyn TophamFri 16 Oct 2020 17.23 BST
Londoners would be “punished” by proposals including having to pay £15 to drive in the suburbs, the mayor has claimed, after talks on a fresh funding settlement for the capital in the face of Covid-19 failed to reach agreement.
Negotiations for a settlement for Transport for London will continue after the government offered to extend the existing £1.6bn bailout terms for two more weeks, just before a deadline to avert financial collapse.
More Low Traffic Suburbs – The Ranty Highwayman
It’s simply wonderful to see Low Traffic Neighbourhoods spreading across the UK, although at least in my part of the world, I wish I did’t have to cycle quite to far to find one. Hot on the heels of the LTNs in Redbridge starting to be rolled out, another interesting scheme is running.
UK bans any use of mobile phones while driving | The Guardian
Government updates law to ban drivers from using phone in any way, not just calling and texting
Drivers who use hand-held phones in any way behind the wheel will face £200 fines and possible bans when changes in the law take account of smartphones.
While making calls or texting on a hand-held mobile while driving is already illegal, taking photos, scrolling through a playlist or even playing games on phones has not been outlawed until now – allowing drivers to escape charges when spotted with a phone.
Hackney did just low traffic neighbourhoods for 10 years. The result? – LCC
In a ten year period between census dates of 2001 and 2011, Hackney Council focused almost exclusively on low traffic neighbourhood or modal filtering schemes according to a recently unearthed report by noted engineer, Brian Deegan. During that time, cycling trips more than tripled, cycling mode share for work trips more than
Waltham Forest mini-Holland evidence – LCC
London amongst the worst major cities for cyclists, finds Wiggle Study – Cycling Industry News
Liberty Sheldon13 October, 2020
The data, which analysed sentiment from over 6,000 UK sports enthusiasts, reveals which cities across the UK are the most, and least, cycle friendly. The research found that London is among the worst cities for cycling while the city of Newcastle has ranked the best.
54% of London cyclists surveyed stated aggressive drivers in the capital as a reason they don’t feel safe on the roads, closely followed by drivers in Brighton and Hove (50%), Glasgow (49%), Leeds (49%) and Liverpool (49%). Welsh drivers are thought to be the friendliest, with just 24% of Aberystwyth cyclists feeling concerned about inconsiderate drivers.
Delfast launch e-cargo trike for businesses, with a huge motor and 300kg weight limit | electric bike reviews, buying advice and news – ebiketips
The Ukranian e-bike brand Delfast are renowned for producing hugely powerful e-bikes that are way beyond anything that can be ridden without a licence in the UK and Europe… and they’ve now extended that to cargo vehicles so businesses can make super-charged deliveries, unveiling their all new Trike after six months in development.
Is this hubless e-bike the future? Reevo has storage inside its wheels and ‘impenetrable’ theft protection | electric bike reviews, buying advice and news – ebiketips
“Spokes are so last year”, say Beno Technologies of their new, very unique-looking creation called Reevo, which was the result of four years of R+D, prototyping and testing before arriving at the finished product. Aimed at the urban cyclist, Reevo has hubless, spokeless wheels, a beam-style frame and one-sided fork, and can even be locked and unlocked with your fingertip.
Low Traffic Suburbs -The Ranty Highwayman
One of the issues about working from home and keeping off public transport has been that cycling around to look at stuff has been that my range has been somewhat restricted and generally, positive street changes in my wider neck of the woods have been few and far between.
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