Bicycle Companies Create Cycling Marketing Board To Fuel Bike Boom – Forbes
Carlton Reid Jan 20, 2021
The newly-created Cycling Marketing Board (CMB) aims to do for bicycle sales what the Milk Marketing Board once did for milk.
CMB has been formed by Fusion Media, a marketing communications agency specializing in cycling, and is paid for by bicycle brands, retailers and organizations to “entice new consumers to cycling, and diversify cycling’s image with governments and in the media.”
Fusion Media coordinated last year’s industry-backed #BikeIsBest campaign. A promo for the campaign has been watched nearly 3 million times on YouTube.