Defund road safety awareness campaigns – At War With The Motorist
Joe Dunkley February 8, 2021
Everyone on twitter is* dunking on embarrassingly bad road safety awareness campaign tweets. But we should abolish all social media-based road safety awareness campaigns — including the ones which target genuine causes of danger on the roads.
Kent County Council’s Road Safety Campaigns Team are the latest in a long line of road safety twitter campaigns queuing up to get ratioed:
Twitter now has a whole army ready to dunk on road safety awareness campaigns that are so incompetently designed they don’t even understand the road safety problem that they’re supposed to be addressing — that people get injured on the roads not because they aren’t visible, but because drivers don’t look properly, don’t pay attention, or don’t give a shit. They show up a lot on my feed when, in reply, they cite my own road safety campaign for greater visibility on the roads.