Tailoring climate change messaging for conservatives could shift understanding of crisis: Study – ABC News
Researchers studied how to make climate change communication more persuasive.
14 June 2021
Why climate change threatens public health
As the Earth warms, extreme weather events, increased disease risk and even compromi…
The key to easing partisanship on the topic of global warming may be in the way the messages are conveyed, according to new research.
Tailoring online messaging and advertising toward Republican voters could shift their views on climate change, a new study published Monday in Nature Climate Change suggests.
As of 2020, 73% of Americans believed that global warming was happening, and 62% think that it was caused by human activities. In 2010, only 57% of Americans thought that global warming was happening, researchers said.
But, the shift in public opinion on climate change has largely been driven by Democrats. In previous research, when asked how high of a priority global warming should be, just 22% of Republicans said it should be a “high” or “very high” priority, compared to 83% of Democrats, according to the study.
