E-bikes a catalyst for more inclusive bike retail and women’s cycle usage, says study – Cycle Industry News
Mark Sutton8 July, 2021
A new study of electric bike use in New Zealand has found that the pedal assistance has acted as an enabler to empower women to bike, but more surprising still, could be the catalyst for bike retail environments becoming more inclusive.
The “Gender and the E-bike: Exploring the Role of Electric Bikes in Increasing Women’s Access to Cycling and Physical Activity” paper was published this month, revealing through interviews an optimism that interest in electric bikes was drawing in demographics that have previously been shown to be wary of bike shops, often seeing them as a male dominated environment. Bike shop managers, e-bike users and city planners formed the interview series.