Shoppers’ Mobility Habits: Retailers Overestimate Car Use | Institute for Advanced Sustainability Studies
The researchers surveyed around 2,000 customers and 145 retailers on Kottbusser Damm (Friedrichshain-Kreuzberg district) and Hermannstraße (Neukölln district). The vast majority of shoppers – 93% – had not travelled to their destination by car. 91 per cent of the revenue generated by these businesses came out of the wallets of customers who walked, cycled or used public transport to reach them. Customers that drive to the shops accounted for just 9 per cent of sales.
Just 7% of customers travel to businesses by car