Activist – the problem — Badvertising
Where do we see advertising?
We are so surrounded by advertising that it can become oddly invisible. As a result advertisers shout louder and louder for our attention, using ever more clever techniques and digital media. Advertising is the cultural water in which we swim. It shapes our choices and wants, our priorities and what we consider to be ‘normal’ and part of the good life. More worryingly, research shows that we soak-up the messages and manipulations of marketing whether we are consciously aware of them or not.