TfL slammed for “victim-blaming” road safety ad (+ video) – road.cc
Spot which suggests drivers and cyclists share equal responsibility described as “crass, old fashioned ‘false equivalence’ nonsense.”
by Simon Macmichael Nov 25, 2021
Transport for London (TfL) has been slammed on social media for an advert launched during Road Safety Week earlier this month, with Twitter users accusing it of “victim blaming” and promoting “false equivalence” by suggesting that all road users share the same responsibility for ensuring the safety of others.
The integrated campaign, entitled ‘See their Side’ and which will run “for a number of years,” aims to change the culture of road users and contribute towards Mayor of London Sadiq Khan’s Vision Zero goal of having zero deaths and serious injuries on the capital’s roads by 2041.
It includes the above 60-second film that is currently airing on TV and which, according to the agency VCCP London, which drew up the campaign, “directly tackles the tribal culture which currently dominates London’s roads.”