Adam Tranter appointed first West Midlands Cycling & Walking Commissioner – road.cc
Simon Macmichael Dec 08 2021
Cycling PR pro and campaigner will push forward plans for active travel in England’s largest city-region outside London
Adam Tranter has been appointed cycling and walking commissioner for the West Midlands by the region’s mayor, Andy Street, who is looking to move ahead with initiatives to increase active travel there.
Tranter, founder and CEO of cycling, running and endurance-focused sport communications agency Fusion Media, has become increasingly involved in campaigning for active travel in recent years, and last year brought brands, companies and organisations in the UK cycling industry together to launch the Bike Is Best campaign.