2014) A Therapy Created to Treat Addiction Is Being Used to Reduce Car Reliance – CityLab – Bloomberg

U.K. transport firm Steer Davies Gleave takes “motivational interviewing” door to door.
Eric Jaffe 23 June 2014
Clinical psychologist William R. Miller stumbled upon “motivational interviewing” while working with heavy drinkers in the early 1980s. The therapy is based on the idea that telling people they need to change is a terrible way to get them to change; in contrast, motivational interviewing helps people identify their own reasons for change; it’s often described as “non-judgmental.” Over the years, motivational interviewing has proven effective in treating a range of behavioral challenges, from alcohol abuse to dietary change to gambling.