Va Va Vélo! Car adverts in France will have to promote cycling and walking under new law – road.cc
Macron Government wants to encourage people to ditch their cars for everyday journeys
Simon Macmichael Dec 31, 2021
“Va Va Vélo!” as former Arsenal and France star striker Thierry Henry may have to say in any future adverts for Renault – from 1 March, car adverts in France will be required to promote cycling and walking and other sustainable forms of travel.
Under the new government regulations aimed at reducing pollution, including vehicle emissions, people will also be encouraged to car-share or to take public transport.
The new rules were signed into law by a decree of the Ministry for Ecological Transition on Wednesday 29 December, reports ladepeche.fr(link is external).
They will apply to advertising across all major media – print, TV, radio, billboards and online – with ads carrying one of three messages.
Those are “For short journeys, prioritise walking or cycling,” “Think about car-sharing” and “On a daily basis, take public transport.”