Park the Car – New Initiative from Ford | Ford UK – ford.co.uk

‘Park the Car’ is a new initiative from Ford that launches today. It is probably the last thing many people would expect from an auto maker. However, driving responsibly is no longer just about safety. It’s also about caring for our environment and our health – and walking or cycling once a day, active travel, can bring about significant change.
According to the World Health Organization, half of European car journeys are less than 5 km and – especially in cities – these are often the kind of trips that could easily be made by bike or on foot1.
Walking or cycling instead of driving just once a day could reduce personal daily carbon footprints by up to 84 per cent2. This in turn could support an 8 per cent reduction in carbon emissions by cars – and help point towards a greener future for everyone3.