Why aren’t more people cycling and walking when fuel prices are at record highs? road.cc Podcast
Simon Macmichael Jun 30, 2022
The cost-of-living crisis has been one of the big stories in the mainstream media in recent weeks, and much of the focus has been on the rocketing price of fuel and how that is hitting motorists in the pocket. To many of you reading this, one solution to reduce those motoring costs will be obvious – ditch the car for shorter or unnecessary journeys, and switch to cycling, walking or public transport instead.
But as Dr Walker, environmental psychology professor at the University of Surrey – not to mention record-breaking ultracyclist explains – trying to get motorists to choose active travel choices, or encouraging healthier diets to tackle rising levels of obesity isn’t as simple as launching a PR campaign with a catchy slogan because, fundamentally, humans are creatures of habit.