Mark Sutton 10 November, 2021
The bicycle industry had many visitors to COP26, but in terms of stage presence and demonstrations of a vehicle that stands to offer significant emissions reductions the event is missing an open goal. Ben Knowles, Founder of PedalMe writes on a widely held view that big business is trampling on the agenda…
Amazing, passionate people doing great work; people making a difference; people wanting to make a difference. The people I spoke to were genuinely uplifted and lit up by the work that we’re doing at Pedal Me and the impact that we could be having. They wanted to help. From random people in the street to the CEO of Eurostar – people were positive, warm, uplifting – and willing to put themselves on the line to make a difference.
But there was a problem.
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