A sustainability and smart city specialist think tank has made a string of policy recommendations, including delivery of London markets by cargo bike, in a bid to enhance public interest in the practicalities of utility cycling versus defaulting to car use.
The 26-page Fare City assessment, authored by architect and former public policy shaper Charles Critchell draws on a body of pre and during Covid research, including the meticulous analysis of cargo bike delivery businesses like PedalMe, which famously employs its own data scientist to develop the firm’s inner city efficiency.

Metro Mayor Steve Rotheram is calling for a revolution in how people in our region get around as he launches a major campaign for people to ditch short car journeys.
He said putting walking and cycling on an equal footing with public transport, in the Liverpool City Region would be key to making improvements to the planet and people’s individual health.,
The campaign comes as part of a wider election pledge to deliver a fully-integrated “London-style Transport System” serving the Liverpool City Region.
To encourage motorists to leave their cars at home, the combined authority is investing £30m in a 600km Active Travel network of cycle paths and walkways.